Case study framework
Case Study: [Client Name]
Client: [Client Name] · Niche: [Birth/Postpartum/Sleep/etc.] · Location: [City/Region]
Project window: [Start Date] to [Launch Date] · Build type: Birthsite Sprint 72-hour framework customization
Snapshot
What this project needed to fix
- Primary goal: [One-line goal]
- Old site issue: [Main friction point]
- New site focus: [Positioning + conversion focus]
Challenge
Baseline constraints
- [Challenge 1]
- [Challenge 2]
- [Challenge 3]
Before
What we saw before
- [Homepage issue observed in first 5 seconds]
- [Navigation/offer confusion point]
- [Mobile or speed friction impacting inquiries]
Execution
What we did
- [Positioning and headline rewrite]
- [CTA and intake flow restructure]
- [Trust proof + social proof re-layout]
Execution
What changed in the sprint
- [Offer/messaging changes]
- [Layout + trust section changes]
- [CTA + intake path changes]
- [Mobile + performance polish]
Performance
Before vs after
| Metric | Before | After |
|---|---|---|
| PageSpeed mobile | [Before] | [After] |
| PageSpeed desktop | [Before] | [After] |
| Load time | [Before] | [After] |
| Inquiry conversion | [Before] | [After] |
30-day outcome
Business impact
- Inquiries: [Before] to [After]
- Qualified inquiries: [Before] to [After]
- Bookings: [Before] to [After]
- Time saved/week: [Estimate]
Client quote
Feedback
“[Client quote]”
[Client name/title]
Assets
Before / after visuals
- [Before desktop screenshot]
- [After desktop screenshot]
- [Before mobile screenshot]
- [After mobile screenshot]
Live result