Lactation Website Checklist
What to Include on a Lactation Consultant Website
Your site should help families understand what support you offer, how visits work, and when to reach out.
Start with the problems families recognize.
Families may not know exactly what type of lactation support they need. Your website should name common situations plainly while staying calm and professional.
Help them understand whether you support prenatal planning, latch concerns, pumping, supply questions, bottle feeding, return-to-work planning, or ongoing feeding support.
Make credentials and visit options clear.
Families need to know who they are contacting and what kind of visit is available. Put credentials, location, virtual or in-home options, and booking steps where they are easy to find.
- Credentials, training, and scope of support
- Visit types, consult length, and service area
- Insurance, payment, or superbill notes if relevant
- What happens before, during, and after a visit
- Clear booking or inquiry instructions
Clarity matters when people are tired
A lactation website should reduce confusion, not add another task for a family to decode.
Use proof with care.
Testimonials can help, but the strongest site often combines proof with practical explanations. Show that you are experienced, responsive, and clear about how families can get help.