Doula Website Checklist
What to Put on a Doula Website
A doula website should help families understand your care, trust your process, and know exactly how to take the next step.
Lead with clarity, not poetry.
Warmth matters, but families need the basics quickly. Say what kind of doula support you provide, where you work, and who your services are for.
A beautiful site that never explains the offer will not help someone book.
Include the sections families expect.
- Your role and service area
- Birth, postpartum, overnight, or specialty services
- Packages, starting rates, or how pricing works
- Care philosophy and approach
- Training, certifications, and experience
- Testimonials or proof
- FAQ and inquiry instructions
Explain what working together looks like.
Families are often new to hiring care. Your site should explain the process: consult, intake, package selection, support window, communication, and what happens after someone inquires.
This reduces back-and-forth and makes you feel more organized before the first call.
Proof can be simple
If you do not have many testimonials yet, use process proof: training, clear steps, FAQs, what is included, referral context, and a polished inquiry flow.
Make the contact path obvious.
Do not bury the next step in a footer. Use a clear button: book a consult, request availability, ask about support, or send your due date and location.